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SEO Specialist | Local Visibility | Digital Marketing
Helping local businesses improve their online presence through SEO, Google visibility and practical digital marketing support.
About Me
I am based in Glenrothes, Fife, and work across SEO, local visibility and digital marketing. My experience includes supporting organisations and small businesses with website improvements, content, Google visibility and stronger online presence. I enjoy practical marketing that helps businesses grow and continue to develop my knowledge in SEO, AI and digital systems.
Communication and Marketing Assitant
In my current role, I support the digital marketing and communication strategies of local organisations across Fife. My work focuses on improving how these organisations present themselves online, from website content and structure to social media and user engagement.
This experience has given me a clear understanding of how local audiences search, what builds trust, and how digital presence impacts real-world enquiries and interactions.
SEO & Digital Marketing Consultant
Alongside my role, I have worked independently with local businesses, helping them improve their online visibility through SEO, website optimisation, and social media.
In many cases, I have seen how businesses struggle to appear on Google, especially in local searches. By improving their website structure, content, and local presence, I have helped them move from low visibility to being found by potential customers.
This includes working with WordPress websites, carrying out keyword research, improving on-page SEO, and using tools such as Google Search Console, GA4, SEMrush, and Screaming Frog to guide decisions.
Work Experience
Over the past few years, I’ve built my experience working both within local organisations and directly with small businesses, focusing on improving visibility, communication, and digital performance.
What This Means for Your Business
Through this combined experience, I understand how to turn online visibility into real opportunities. My focus is on helping local businesses in Fife appear on Google, improve their Google Business Profile, and generate more enquiries from people actively searching for their services.
Key Areas of Work
Local SEO and website optimisation
Google Business Profile improvements
Content and digital communication
Performance tracking and reporting
Selected Projects
A selection of website, SEO, Google Business Profile, and digital marketing work carried out for local organisations and businesses.
Joiner Website – Web Design and Google Optimisation
Services: Web Design | SEO | Google Optimisation
Built and optimised a website for a local joinery business. Focused on clear structure, SEO basics, and improving visibility on Google for local services.
Rubio Transport – Website Design and Local SEO
Services: Web Design | Local SEO
Designed and optimised a WordPress website with a focus on local SEO. Improved structure, content, and visibility to help the business appear in Google searches and attract new enquiries.
Trust in Fife – SEO and Digital Marketing Support
Services: SEO | Content | Digital Marketing
Improved website structure, content, and overall online presence. Worked on SEO, content creation, and digital communication to help the organisation reach and engage its local audience in Fife.
Fife Private Rental Solutions – Local SEO and Google Business Profile
Services: Local SEO | Google Business Profile
Supported local visibility through SEO and Google Business Profile optimisation. Focused on improving how the organisation appears in local searches and connects with people looking for support in Fife.
Digital Marketing Services in Fife for Local Businesses
Simple, effective marketing services to help your business get found on Google, attract more customers, and grow locally in Fife.
Google Business Profile Optimisation
I help your business stand out in local searches and on Google Maps. By optimising your profile, you can increase calls, enquiries, and visits. I have worked with businesses in Fife to improve their visibility and turn searches into real customers.
Local SEO for Fife Businesses
I make sure your business appears when people search for your services in Fife. My local SEO strategies focus on improving your rankings and turning online searches into enquiries from nearby customers.
Social Media Management
I manage your social media with a clear local focus, helping you stay active, visible, and trusted. I have supported local businesses in building engagement and turning their online presence into real customer interest.
Working Process
A simple process focused on improving your visibility on Google and turning that visibility into real enquiries.
Understanding Your Business
I start by understanding your business, your services, and how customers search for them in Fife. This helps identify what is missing and where the opportunities are.
Optimising Your Google Presence
I improve your Google Business Profile and website so your business appears in local searches, Google Maps, and “near me” results.
Turning Visibility into Enquiries
Once your business is visible, I focus on helping you turn that visibility into real enquiries, calls, and customers through clear and effective improvements.
Skills & Tools
- SEO
- Local SEO
- Google Business Profile
- WordPress
- Elementor
- Google Search Console
- GA4
- SEMrush
- Screaming Frog
- Content Optimisation
Continuous Learning
I continue to build my knowledge in AI, SEO systems and practical digital tools to keep improving the value I can offer.
Let’s Connect
If you would like to discuss a project, collaboration or digital opportunity, feel free to get in touch.
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