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Helping UK businesses make better marketing decisions through strategy, Local SEO and practical AI.
I’m Roberto Andrade, a Marketing Consultant who helps local and service-based businesses improve visibility, strengthen their online presence and build sustainable growth through data-informed strategy, Google Business Profile optimisation and practical implementation.
BA (Hons) Digital Marketing Based in Scotland, working across the UK Local SEO & Google Business Profile Specialist Practical AI for Marketing & Business Growth
About Roberto
I'm Roberto Andrade, a Marketing Consultant based in Scotland with a BA (Hons) in Digital Marketing from Edinburgh Napier University. What has always motivated me is helping small businesses compete with larger organisations that have bigger budgets and bigger teams. I believe that with the right strategy, better decisions and a strong local presence, smaller businesses can build trust, improve visibility and compete far more effectively than many people expect. That mindset naturally led me towards Local SEO, Google Business Profile optimisation and digital marketing strategy. I enjoy researching competitors, identifying missed opportunities and finding practical ways to improve how businesses are discovered online. For me, marketing is not a collection of separate activities. Every decision influences the next, from website structure and Local SEO to content, user experience and AI-assisted workflows. That's why I focus on creating connected strategies rather than isolated tactics. Ultimately, my goal is to give businesses the confidence to make better marketing decisions based on evidence, strategy and practical implementation rather than assumptions or trends.
How I Work
No two businesses are exactly the same, which is why I don't believe in applying the same solution to every client. My role is to understand the bigger picture, identify what matters most and recommend practical actions that create measurable value over time. The process below reflects how I approach every project, regardless of its size or industry.
Understand
Understand the business, its goals and the challenges it wants to solve before recommending any solution.
Analyse
Research competitors, review existing data and identify opportunities across Local SEO, Google Business Profile, website performance and digital visibility.
Prioritise
Focus on the actions most likely to deliver meaningful business value instead of trying to improve everything at once.
Implement
Turn strategy into practical improvements through Local SEO, website optimisation, Google Business Profile and AI-assisted workflows where appropriate.
Measure
Track progress using relevant data and business outcomes to understand what is working and where further improvements are needed.
Improve
Refine the strategy over time, using evidence and experience to support continuous long-term growth.
Strategy before tactics
The first step is always understanding the business. Marketing channels and tools only matter when they support a clear objective.
Problems before tools
I don’t recommend Local SEO, Google Business Profile or AI because they’re popular. I recommend them when they solve a genuine business challenge and create measurable value.
Evidence before assumptions
Good marketing decisions should be based on research, data and evidence, not guesswork or trends.
Long-term value before short-term wins
Sustainable growth comes from making better decisions, improving consistently and focusing on actions that continue to deliver value over time.
The Principles Behind My Work
Every business has different goals, challenges and opportunities.
That’s why I don’t believe in one-size-fits-all marketing or recommending solutions before understanding the real problem.
The way I work is guided by four simple principles.
Trust Bar
BA (Hons) Digital Marketing University Graduate
Based in Scotland Supporting businesses across the UK
Local SEO & Google Business Profile Specialist in local visibility and search optimisation
Practical AI for Marketing Using AI to support strategy, research and smarter workflows
How I Can Help
Every business is different, but the challenges are often similar.
My work focuses on helping local and service-based businesses improve visibility, make better marketing decisions and build sustainable long-term growth.
Digital Marketing Strategy
Turning business goals and market research into practical, evidence-based marketing decisions.
Local SEO
Improving local search visibility to help businesses become easier to find where it matters most.
Google Business Profile
Optimising Google Business Profiles to strengthen trust, improve local presence and support customer enquiries.
AI-Assisted Marketing
Applying AI to research, content and workflow optimisation while keeping strategic decisions human-led.
Projects & Results
A selection of projects that reflect my approach to strategic marketing, Local SEO and improving online visibility through practical, evidence-based implementation.
Leading Marketing & Communications Across Three Organisations
Challenge
Support and strengthen the digital presence of three organisations with different audiences, services and objectives while improving visibility, consistency and engagement across multiple online channels.
My Approach
Rather than focusing on isolated marketing activities, I developed an integrated approach combining Local SEO, Google Business Profile optimisation, website improvements, social media management, content creation, reporting and campaign planning. The project also included creating visual assets such as flyers and posters, producing website and LinkedIn articles, monitoring performance and continuously identifying opportunities to improve online visibility and audience engagement.
My Role
As Communications and Marketing Assistant, I was responsible for developing and implementing the day-to-day marketing and communications strategy across Trust in Fife, Fife Private Rental Solutions and The Cairn Centre, working closely with senior management and reporting directly to the Communications Manager and CEO.
Outcome
During my time in the role, I created and managed the Google Business Profiles for all three organisations from scratch, strengthened their digital presence across multiple channels and helped establish a more structured and consistent marketing approach. The work contributed to improving online visibility, supporting reputation building and enhancing the overall digital image of the organisations through practical, evidence-based marketing and ongoing optimisation.
Rubio Transport
Challenge
Rubio Transport relied primarily on word-of-mouth recommendations and occasional Facebook posts to attract new customers. The business had no strong digital presence, limited online visibility and lacked a consistent brand identity.
My Approach
I started by understanding the business and researching its market before developing a strategy focused on improving visibility, credibility and long-term growth. The project included creating a professional website, designing a new company logo, optimising the Google Business Profile and establishing a Trustpilot presence to support reputation building.
Solution
The objective was not simply to create a website but to build a stronger digital foundation that would help potential customers discover the business, trust its services and engage with confidence.
Outcome
Today, Rubio Transport benefits from a much stronger online presence, an established visual identity and an active digital footprint supported by positive customer reviews. The client has expressed a high level of satisfaction with the project and continues to benefit from the improvements made to its online visibility and reputation.
What It's Like to Work Together
Working together should feel like having a trusted marketing partner, not simply hiring another supplier.
Understanding before recommending
Every business is different. Before suggesting any strategy, I take the time to understand your goals, your challenges and the opportunities that will have the greatest impact on your business.
Honest and practical advice
I don't recommend services just because they exist. If I don't believe something will add value, I'll tell you. My focus is on helping you make informed decisions that support your long-term objectives.
A connected approach to marketing
Local SEO, Google Business Profile, your website, content and AI-assisted workflows should work together, not as separate activities. I believe the best results come from building a joined-up strategy where every action supports the next.
Frequently Asked Questions
Do I need Local SEO if my business already has a website?
Having a website is an important starting point, but it doesn’t automatically mean potential customers will find you when they search on Google.
Local SEO helps improve your visibility for location-based searches and supports your overall online presence. Depending on your business, this may include website optimisation, Google Business Profile improvements, local content and technical SEO.
The right approach depends on your goals, your market and your current visibility.
Can Google Business Profile really make a difference?
For many local and service-based businesses, Google Business Profile is one of the first things potential customers see.
A well-managed profile can improve local visibility, provide accurate business information and help build trust through reviews, updates and relevant content.
It should not be treated as a standalone marketing tool but as part of a wider digital strategy.
Is AI replacing marketing consultants?
I don’t believe so.
AI is a valuable tool that can support research, content creation and workflow efficiency, but it still requires human judgement, business understanding and strategic thinking.
I use AI where it adds value while keeping important decisions focused on the needs and objectives of each business.
How do you decide which marketing activities are worth investing in?
Every recommendation starts with understanding the business rather than choosing a particular tool or channel.
I look at your objectives, your current online presence, your competitors and the opportunities available before prioritising actions that are likely to deliver meaningful long-term value.
There is rarely a single solution that works for every business.
Do you work with businesses outside Scotland?
Yes.
Although I’m based in Scotland, I can support businesses across the UK through remote collaboration, online meetings and digital marketing projects.
Many aspects of Local SEO, Google Business Profile optimisation and strategic marketing can be managed effectively without geographical limitations.
Can you help if I've never invested in marketing before?
Absolutely.
Many small businesses start with little or no formal marketing strategy.
My role is to simplify the process, explain recommendations clearly and help you prioritise practical actions that make sense for your business, budget and long-term objectives.
How do you decide which marketing strategy is right for my business?
There isn’t a single marketing strategy that works for every business.
The right approach depends on your goals, your market, your competition, your current online presence and the challenges you’re trying to solve.
That’s why I don’t start with a predefined package or a list of services. I start by understanding your business, analysing your current situation and identifying where the biggest opportunities exist.
Sometimes the priority may be improving your Local SEO or Google Business Profile. In other cases, it could be your website, your content strategy or simply having a clearer marketing plan.
My role is to help you make informed decisions based on evidence and practical business needs rather than assumptions or trends.
Let's Start with a Conversation
Every business is different, and the best place to start is by understanding your goals and the challenges you’re facing.
If you’re looking for practical marketing advice, Local SEO support or a fresh perspective on your online presence, I’d be happy to hear from you.
Get in touch and let’s explore what’s possible.
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